Film Research Study: Enchanted (2007)

Film Research Study: Enchanted (2007) Introduction The topic that we chose to do a research on is a film named Enchanted. The film was released in 2007. Enchanted is a romance comedy film which contains live-action and animated fantasy. The film tells a story about a girl named Giselle. She was pushed into a magical well by her prince’s stepmother which brought her to the reality world, the modern New York City. She tried to coop with the new surroundings instead of living happily ever after in her fairytale castle with her prince. Giselle met Robert who helped her to face the reality of the world. Giselle learnt that true love is much more complicated that sharing only a â€Å"true love’s kiss† with her prince. Our targeted audience are students studying in Tunku Abdul Rahman College, Penang Campus. We decided to target 25 males and 25 females which sums up to 50 students. The age of our targeted audience are mostly from 17 till 25. The students we targeted are studying in different faculty such as faculty of accountancy, finance and business. The main reason we carry out this research is to find out if college student perceive Enchanted as children based movie or adult based movie. Literature Review Selection perceptive theory is the process where individuals perceive on what they want to see in the media while dismissing any negative viewpoints. In a broader term, it is where people tend to view things based on the concept of favoritism and their prefer frame of references. It is describe as categorize sensory information that favors one over the other, meaning selective perception is bias because we interpret message that goes against our beliefs and thoughts. Of course, this is only true when our perceive perception is counted as accurate. But if selective perception caused us to dismiss important points and information, this type of perception is highly detrimental. This theory based on human judgment and decision making that is distorted by an array of cognitive, perceptual and motivational biases. There are evidences that suggests that people tend to recognize and even overestimate the operation of bias in human judgment except when that bias is their own. Aside from the general motive to self-enhance, two primary sources of this ‘bias blind spot’ have been identified. One involves peoples heavy weighting of introspective evidence when assessing their own bias, despite the tendency for bias to occur unconsciously. The other involves peoples conviction that their perceptions directly reflect reality, and that those who see things differently are therefore biased. (Emily Pronina, Department of Psychology, Princeton University, Green Hall, Princeton, NJ 08540, USA). Another source of the bias blind spot involves the fact that others see things differently from ours. People are particularly likely to deny bias in themselves, whereas they will impute it to others, when those others have a different point of view and when they for example rebelled against their government policies and governance are then tend to imputed more self-interest biases than the government supporters. (48 G.D. Reeder et al., On attributing negative motives to others who disagree with our opinions, Pers. Soc. Psychol. Bull. 11 (2005), pp. 1498–1510.) Of course, there are least some evidence that that people are more likely to acknowledge their susceptibility to biases that are less undesirable. (E. Pronin et al., The bias blind spot: perceptions of bias in self versus others, Pers. Soc. Psychol. Bull. 28 (2002).) Research Research is the first management process to define the problem. The first step involves probing and monitoring knowledge, opinions, attitudes, effected by the acts and policies of an organization. In essence, this is an organizations intelligence function. It provides the foundation for all the other steps in the problem-solving process by determining, what is happening now? In this research, we used questionnaire method as our research. We chose this method because we think that it is easier to get feedback from the students. We have prepare 8 questions for the students to answer. Some examples of the questions are have you watch the Enchanted movie before, where do you watch the Enchanted movie and do you like the Enchanted movie. We then printed 50 copies to let the students answer it. We carried out the surveys in the canteen, new library and foyer in Tunku Abdul Rahman University College. FINDINGS We created a questionnaire for mass media research in order to collect data about what TARC College students think about the movie Enchanted whether it is suitable for children. 50 of students completed the questionnaire between 12 November2014 and 19 November 2014.The results are recorded as below. In this research, we asked a variety of questions in which I think would be helpful when produce a children based movie. As can be seen from the diagram above, majority of the TARUC students (100%) reported that they have watched Enchanted movie before. I was surprised that most of the TARUC students have watched Enchanted movie before. This helped us to find out more details about how do college students think about Enchanted whether it is a children based movie or adult based movie. The survey shows that the highest percentage of students (38%) who watch the Enchanted movie through DVD. 32 % of students watched the Enchanted movie through cinema. The lowest percentage is 30% of students watched the Enchanted movie through Internet. With this question, it shows that majority of TARUC students would prefer buying a DVD to watch movie. I think that watching movie through DVD are clearer and can be a collection. From the diagram above, A large proportion of students (86%) reported that they like the Enchanted movie. Minority of the students (14%) reported that they do not like the Enchanted movie. It shows that TARUC students are mostly interested in this movie. Some of the respondents said that they like the movie because they like the idea that there is an animation world that comes together with a realistic world. Some of the respondents said that they do not like the movie because it is a twisted fairytale and it is a boring movie. From the questionnaire, this pie chart shows that an overpowering percentage of TARUC students (46%) watched this movie on once, it is a disappointing finding. 32% of TARUC students watched this movie on twice. Only minority of students (22%) watched this movie more than twice. It shows that TARUC students do not like to re-watch the Enchanted movie. As is can be seen from the pie chart above, the survey shows that 64% of students think that the Enchanted movie is a children based movie. Only 36% of students think that the Enchanted movie is an adult based movie. It strongly shows that most of the TARUC students perceive Enchanted movie as a children based movie. The following answer is based on targeted audience’s choice of answers, whether they think it is children based movie or adult based movie. If their answer is children based movie, it will proceed to question 6. If the answer is adult based movie, it will proceed to question 7. As it can be seen in pie chart above, it shows that the reason why our target audiences think Enchanted movie is a children based movie. Majority of TARUC students (73%) said that the storyline is like fairytale which is the most popular answer. The next popular answer is ‘it contains traditional animation and computer-generated imagery’ from TARUC students. There is no student who choose the answer, ‘because of the stepmother’. Only 1 student chooses ‘other’, she said that the dialogue of movie is easy to understand so it is quite suitable for children. This is a surprisingly finding considering the reason why TARUC students think Enchanted movie is an adult based movie, there is two equal answer of percentage (33%) which is ‘it contains live-action filmmaking’ and ‘it contains adult contents’. 28% of TARUC students think that it is an adult based movie because it is a romance movie. The minority of students (6%) was choosing others. According to one of the student, he said that he think this movie is an adult based movie because the idea of the movie may mislead the children growth and development. According to the bar chart above, it shows that the review of the students to the Enchanted movie. 0% of student vote for 1. There is 2% of students vote for 2. 4% of students vote for 3. 8% of students vote for 4, 6 and 10 respectively. 6% of students vote for 9. 14% of students vote for 5 and 22% of students voted for 7. The highest voting is 8 which achieve 28% of students vote. Conclusion With the help of the research, we found of that students of Tunku Abdul Rahman College perceive Enchanted as a children based movie. They strongly believe that it is suitable for children. From the college students’ point of view, they believe that it is a children based movie because they think that the storyline of the movie is like a fairytale where there will always be a happily ever after ending. In our opinion, we think that both answers chosen by the college students has its different perception. According to the theory that we used, selective perception theory, it is where people tend to view things based on the concept of favoritism and their prefer frame of references. Most of the time we will never get a 100% answer as different people have different views. Some people may choose to believe it is an adult based movie and some people might choose to believe it is a children based movie. It proves to us that people view things based on their own concept and thoughts.

Tylenol Crisis

Abstract Part 1: Crisis Scenario Development Develop a scenario describing a crisis situation. Possible topics for your scenario include school violence, workplace violence, terrorist attack, sexual assault, or natural disasters. Your scenario must include sufficient breadth and depth in terms of the details surrounding the incident you have chosen, to include: †¢Ã‚  Description of the crisis. †¢Ã‚  Description of the amount of damage. †¢Ã‚  Description of the victims (physical and psychological damage). †¢Ã‚  Information about the perpetrator(s).Project 1 Part 1 In October of 1982, Tylenol, the leading pain-killer medicine in the United States at the time, faced a tremendous crisis when seven people in Chicago were reported dead after taking extra-strength Tylenol capsules. It was reported that an unknown suspect put 65 milligrams of deadly cyanide into Tylenol capsules, 10,000 more than what is necessary to kill a human. The tampering occurred once the product r eached the shelves. They were removed from the shelves, infected with cyanide and returned to the shelves (Mitchell, 1989).In 1982, Tylenol controlled 37 percent of its market with revenue of about $1. 2 million. Immediately after the cyanide poisonings, its market share was reduced to seven percent (Mitchell 1989). Once the connection was made between the Tylenol capsules and the reported deaths, public announcements were made warning people about the consumption of the product. Johnson & Johnson was faced with the dilemma of the best way to deal with the problem without destroying the reputation of the company and its most profitable product.Following one of their guidelines of protecting people first and property second, McNeil Consumer Products, a subsidiary of Johnson & Johnson, conducted an immediate product recall from the entire country which amounted to about 31 million bottles and a loss of more than $100 million dollars. (Lazare, Chicago Sun-Times 2002) Additionally, they halted all advertisement for the product. Although Johnson & Johnson knew they were not responsible for the tampering of the product, they assumed responsibility by ensuring public safety first and recalled all of their capsules from the market.In fact, in February of 1986, when a woman was reported dead from cyanide poisoning in Tylenol capsules, Johnson & Johnson permanently removed all of the capsules from the market. The reason Tylenol reacted so quickly and in such a positive manner to the crisis stems from the company’s mission statement. (Lazare Chicago Sun-Times 2002). On the company’s credo written in the mid-1940’s by Robert Wood Johnson, he stated that the company‘s responsibilities were to the consumers and medical professionals using its products, employees, the communities where its people work and live, and its stockholders.Therefore, it was essential to maintain the safety of its publics to maintain the company alive. Johnson & Johnsonâ₠¬â„¢s responsibility to its publics first proved to be its most efficient public relations tool. It was the key to the brand’s survival. On September 29, 1982, 12-year-old Mary Kellerman of Elk Grove Village, Illinois, woke up at dawn and went into her parents’ bedroom. She did not feel well and complained of having a sore throat and a runny nose. To ease her discomfort, her parents gave her one Extra-Strength Tylenol capsule. At 7 a. m. they found Mary on the bathroom floor.She was immediately taken to the hospital where she was later pronounced dead. Doctors initially suspected that Mary died from a stroke, but evidence later pointed to a more sinister diagnosis. That same day, paramedics were called to the Arlington Heights home of 27-year-old postal worker Adam Janus. When they arrived, they found him lying on the floor. His breathing was labored, his blood pressure was dangerously low and his pupils were fixed and dilated. The paramedics rushed Adam Janus to the e mergency room at Northwest Community Hospital, where they attempted to resuscitate him, but it was too late.Adam died shortly after he was brought to the hospital. His death was believed to be the result of a massive heart attack. However, doctors would later learn that his death was anything but natural. On the eve of Adams death, his aggrieved family gathered at his house to mourn his sudden passing and discuss funeral arrangements. Adams 25-year old brother Stanley and his 19-year-old bride, Theresa, both suffered from headaches attributed to the stress of losing a family member. To his relief, Stanley found on Adams kitchen counter a bottle of Extra Strength Tylenol. He took a capsule from the bottle and then gave one to his wife.Shortly after taking the capsules, both Stanley and his wife collapsed onto the floor. The shocked family members immediately called an ambulance. Once again paramedics rushed to the home of Adam Janus and attempted to resuscitate the young couple. Howe ver, Stanley died that day, and his wife died two days later. Twenty-seven-year-old Mary Reiner of Winfield, Illinois, was recovering after the birth of her son when she unsuspectingly ingested the Tylenol laced with cyanide. She died a short time later. That same day, 35-year-old Paula Prince, a United Airlines stewardess, was found dead in her suburban Chicago apartment.Cyanide-filled Tylenol capsules were also found in her home. The seventh known victim of the Tylenol poisonings was 35-year-old Mary McFarland of Elmhurst, Illinois. While the blood samples were being tested for cyanide, two firefighters in another location of the Chicago suburbs discussed the four bizarre deaths that had recently taken place in the neighboring area. Arlington Heights firefighter Philip Cappitelli talked with his friend Richard Keyworth from the Elk Grove firehouse about Mary Kellerman and the fact that she had taken Tylenol before she died.Keyworth suggested that all the deaths could have been rel ated to the medicine. Following his friends suggestion, Cappitelli called the paramedics who worked on the Janus family and asked if they too had taken Tylenol. To both the men’s surprise, they discovered all three Janus family members had ingested the popular pain reliever. The police were immediately sent to the Kellerman and Janus homes to retrieve the suspicious bottles. Investigators soon discovered the Tylenol link. Urgent warnings were broadcast, and police drove through Chicago neighborhoods issuing warnings over loudspeakers.During the initial investigations, a man named James William Lewis sent a letter to Johnson & Johnson demanding $1 million to stop the cyanide-induced murders. Police were unable to link him with the crimes, as he and his wife were living in New York City at the time. He was convicted of extortion, served 13 years of a 20-year sentence, and was released in 1995 on parole. WCVB Channel 5 of Boston reported that court documents, released in early 2 009, â€Å"show Department of Justice investigators concluded Lewis was responsible for the poisonings, despite the fact that they did not have enough evidence to charge him. Lewis has denied responsibility for the poisonings for several years. A second man, Roger Arnold, was investigated and cleared of the killings. He had a nervous breakdown due to the media attention, which he blamed on Marty Sinclair, a bar owner. In the summer of 1983, Arnold shot and killed John Stanisha, whom he mistook for Sinclair. Stanisha was an innocent man who did not know Arnold. Arnold was convicted in January 1984 and served 15 years of a 30-year sentence for second-degree murder. He died in June 2008.Laurie Dann, who poisoned and shot people in a May 1988 rampage in and around Winnetka, Illinois, was briefly considered as a suspect, but no direct connection was found. On May 19, 2011, the FBI requested DNA samples from ‘Unabomber' Ted Kaczynski in connection to the Tylenol murders. Kaczynski denied having ever possessed potassium cyanide. The investigation is still under way. The first four Unabomber crimes happened in Chicago and its suburbs from 1978 to 1980, and Kaczynski's parents had a suburban Chicago home in Lombard, Illinois, in 1982, where he stayed occasionally.The media gave Johnson ; Johnson much positive coverage for its handling of the crisis; for example, an article in The Washington Post said, â€Å"Johnson & Johnson has effectively demonstrated how a major business ought to handle a disaster. † The article further stated that â€Å"this is no Three Mile Island accident in which the company's response did more damage than the original incident,† and applauded the company for being honest with the public. In addition to issuing the recall, the company established relations with the Chicago Police Department, the FBI, and the Food and Drug Administration.This way it could have a part in searching for the person who laced the capsules and they could help prevent further tampering. While at the time of the scare the company's market share collapsed from thirty-five percent to eight percent, it rebounded in less than a year, a move credited to the company's prompt and aggressive reaction. In November, it reintroduced capsules but in a new, triple-sealed package, coupled with heavy price promotions and within several years, Tylenol had become the most popular over-the-counter analgesic in the U. S. A number of copycat attacks involving Tylenol and other products ensued during the following years.One of these incidents occurred in the Chicago area; unlike Tylenol, it actually forced the end of the product affected by the hoax, Encaprin, from Procter ; Gamble. The incident inspired the pharmaceutical, food, and consumer product industries to develop tamper-resistant packaging, such as induction seals and improved quality control methods. Moreover, product tampering was made a federal crime. Additionally, the tragedy prompted the pharmaceutical industry to move away from capsules, which were easy to contaminate as a foreign substance could be placed inside without obvious signs of tampering.Within the year, the FDA introduced more stringent regulations to avoid product tampering. This led to the eventual replacement of the capsule with the solid â€Å"caplet†, a tablet made in the shape of a capsule, as a drug delivery form and with the addition of tamper-evident safety-seals to bottles of many sorts. References (n. d. ). Retrieved August 31, 2012, from http://www. trutv. com/library/crime/terrorists_spies/terrorists/tylenol_murders/index. html (n. d. ). Retrieved August 30, 2012, from http://iml. jou. ufl. edu/projects/fall02/susi/tylenol. htm (n. d. ). Retrieved August 29, 2012, from http://aboutpublicrelations. net/uczoulas1. htm

Evaluation of America’s Cultural Influence on the World

Evaluation of America’s Cultural Influence on the World. Jacqueline Gargiulo LIM College Abstract Culturally and politically, America has a strong impact on the world. The works of Matthew Parris and Raja Shehadeh portray offensive behavior by the United States which has impacted younger generations of Palestine and European Countries. Where Shehadeh’s work, What We Think of America (2), indicates both an admiration and anger towards the United states, Parris’s work, It’s Time We All Signed Up for the Rest of the World Team, outlines a definitive negative towards the America and what it stands for.Both articles suggest that the United States had forced its ideals on to the rest of the world. International perception about the United States seems to be generated both by America’s power and influence as well as from within the nations themselves. Parris refers to the United States as a hegemonic power that needs reigning in where Shehadeh takes a more intimate approach and discusses a personal exchange concerning a family member’s loss of original ethnicity. There are many international voices represented in these works; both positive and negative aspects are explored.Evaluation The world has a mixed view of America. The United States is often seen as a hegemonic empire that looks to control the rest of the world. American fashion, politics, media, and ideals are captivating to younger generations of foreign countries. The works of Matthew Parris, a South African born British political journalist, and Raja Shehadeh, a Palestinian attorney and author on international and human rights and the Middle East, illustrate differing yet complementary views of America’s influence on the rest of the world.While some believe that America has a positive impact on society, others feel that America strips them of their ethnicity and value system. One negative cultural influence that America has had on Palestinians is referenced i n the paragraph by Shehadeh which reminisces about country men who leave for America and return striped of their cultural dress and their ethnic accent. Shehadeh (2002) writes, â€Å" The few who come back for brief summer visits parade up and down Main Street in their Bermudas and baseball hats, stopping at the ice cream parlour to reminisce with its proprietor in an old accent that you hardly ever hear in Ramallah today† (pg. 1). Shehadeh portrays admiration for the United States in respect to their advances in transportation and efficient roadways in Ramallah, Palestine, while at the same time discusses the destruction to the states natural beauty and heritage. This is evidenced when Raja (2002) states â€Å"Next came the need for new roads to connect them to Israel; not the old British-style meandering roads but American-style straight four-lane highways that cut through the hills that stood in the way† (pg. 92).Shehadeh (2002) continues to explain that â€Å" in the context of the Middle East conflict, roads may seem a small thing, but they have done a kind of spiritual damage. Gone is that attractive stretch of serpentine road that meandered downhill†¦Ã¢â‚¬  (pg. 92). Here, as America pushed its cultural influence upon the Middle East, geographic beauty has been lost and in its place convenience of travel has been placed. Hence, Raja Shehadeh’s overall view of America is mixed. Matthew Paris’s work can be viewed as extremist. His overall view of America and its cultural influence is negative.Parris (2003) explains, â€Å"Today there is only one hegemon, the United States of America; but there is no less a need than existed during the Cold War for a wary defensiveness towards the appetite, the pretensions, and the dreams of a great and unchallenged power. If the U. S. eagle is to be contained, collective action is needed by the smaller mammals† (pg. 94). Here, Parris is proclaiming that America is a dominating inf luence over other nations and if they are to come out from under the influence of this overarching power, they must unite or be consumed.Matthew Parris (2003) furthers his argument by writing that â€Å"As America grows more confident and its muscle and command, it will be clashing again and again, not just with old enemies but with former friends-over trade, the environment, â€Å"pre-emptive† deference, regime change, international law, extradition†¦ the list is speculative, but let us speculate. † (pg. 96) . Parris uses the example of Britain’s own Prime Minister Tony Blair, who sided with the United States instead of standing on his own two feet. Tony Blair thought the bridge could be repaired and that he might be the bridgemaker. Now, he marooned on the other side and will have to take his chances there† (Parris, 2003, pg. 97). Here, America seems to turn its back on Britain by alleviating the bridge that bound them, leaving Tony Blair and his co untry helpless. America is overconfident that they can repair the bridge when necessary, but for the mean time, make no attempts to do so. Parris also exposes America’s ambiguity over the war with Iraq. â€Å" It is, however; just possible that failure will be faced.The peace in Iraq may prove dirtier than the war, and the American people ( as distinguished from their Defense Secretary) are ambivalent about empire and squeamish about becoming other nations’ policeman†¦Ã¢â‚¬  (Parris, 2003, pg. 95) Parris is trying to tell us here that the United States has stepped beyond it bounds and is now responsible to take care of Iraq citizens. He further explains that the U. S. will have more accountability for the well being of Iraq’s people because of the actions we have taken to stop the Iraq war.In conclusion, Matthew Parris is suggesting that the United States needs to be reigned in and that if this does not occur the â€Å"hegemonic power†, that is the United States will take over and become insoluble. With this, Matthew Parris’s view on America’s cultural influence on the world is overpoweringly negative. The international perception of the United States as an imposing, and influential power can be seen as either a negative or a positive. Because of its global connotation, it has become a source of analysis and scrutiny.Negatively, the United States is seen as a â€Å"hegemony† that needs taming and â€Å"caging†. Contrastingly, and on a positive note, the United States is influencing trade, transportation, economy, and education. America is influencing these factors towards other countries to try to enhance there knowledge and to further expose them to the possibilities that can be achieved by taking on the American way. One cannot view America’s positives as having no merit. There may be some form of jealousy that is masked by capitalizing on the negative power that is exerted by the United S tates. In onclusion, America’s cultural influence is primarily mixed as seen in the works of Matthew Parris’s It’s Time We All Signed Up for the Rest of the World Team, along with Raja Shehadeh’s What We Think of America (2). References: Gumery, K. , (2007) International Views: America and the Rest of the World. Glenview, Ill: Pearson Education, Inc. Parris, Matthew, (2003) â€Å"It’s time we all signed up for the rest of the world team† In Keith Gumery (Ed. ), International Views (pg. 94-97). New York: Pearson Longman Shehadeh, Raja, (2002) â€Å"What we think of America (2)† In Keith Gumery (Ed. ), International Views (pg. 90-93). New York: Pearson Longman

Music And Spatial Task Performance - 1604 Words

For decades there has been research and study, debate and critique, media, marketing, and mystery surrounding one theory: music makes you smarter. It isn’t a new thing for parents to play Mozart’s Piano Sonata No. 10 in C Major for their infant in the hopes that it will somehow increase their chances of becoming a child prodigy, but it has been years since â€Å"the Mozart effect† was presented to the public. It was 1993 when Frances H. Rauscher first considered the effects of musical exposure. The same year he published an article in Nature entitled â€Å"Music and spatial task performance† in which he reported that only ten minutes of listening to a Mozart sonata produced short-term increases in spatial reasoning skills, thus termed â€Å"the Mozart effect† (Moreno 2). But Rauscher was only the first and the findings have only multiplied in the last twenty years. Teachers, parents, scientists, psychologists and musicians all over the world having been searching to discover if musical training or expertise truly increases your intelligence, and countless studies have been done in which the link between music and cognition or intelligence is closely examined. While great strides have been made and the findings are of significant value, the problem seems to be finding absolute causality between musical training and increased intelligence. Substantial evidence from many different studies has shown higher scores on tests involving certain language skills and mathematic skills, as well asShow MoreRelatedThe Role Of Music And Spatial Task Performance1395 Words   |  6 Pagesto conduct a study in which to test whether music and spatial task performance are casually related. 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Universities have concluded that a specific part of our brain had a major role that can progress to become intellectual when exposed to classical musicRead MoreMusic As A Universal Experience1375 Words   |  6 Pages Music used as an Educational Tool in Advanced Higher Learning Tennessee State University Miller, Cordell 4/21/2016 â€Æ' Musical Minds â€Å"Musical is a universal experience. With few exceptions, all humans perceive musical pitch, tone, timbre, and harmony. We listen to music to relax, to help us think, to celebrate, and grieve. Our emotional responses to music have been noted in literature, poetry, and drama. The power of music to evoke an emotional response is used by advertising companies